Why Pricing Is the Most Important Decision
Price is the biggest factor in how quickly your home sells and how many offers you receive. A home that is priced too high can sit, and buyers start to wonder what is wrong with it. A home that is priced well attracts attention in the first days on the market.
Use Comparable Sales
A comparative market analysis looks at similar homes that have recently sold near yours, adjusting for size, condition, lot, and features. It is more reliable than an online estimate, which cannot see your updates, your lot, or the condition of your home.
Look at Active and Pending Listings Too
Sold homes tell you what buyers paid. Active and pending homes tell you what you are competing against right now and how the market is moving.
Consider Condition and Presentation
Updated kitchens and baths, fresh paint, clean landscaping, and strong photos help a home compete. We walk through your home and recommend only the improvements that are likely to pay off.
Understand Your Net Proceeds
Your sales price is not what you take home. Subtract your mortgage payoff, agent commissions, title and closing costs, property taxes owed, and any repairs you agree to. We prepare a net sheet before you list so there are no surprises.
Be Ready to Adjust
If the market does not respond in the first couple of weeks, it may be time to adjust. We watch showing feedback and activity and talk with you honestly about next steps.
